Let’s Go Anywear
Let's Go Anywear was a personal endeavor of mine to sell reworked clothing. I created all garments and content, as well as managed social media communications through Instagram and Pinterest.
I created a consistent color scheme for my profile, photos, branding, and packaging. Documenting behind the scenes process, I was able to engage my audience by giving them a behind-the-scenes look into running a small business.
The key to creating content was understanding the current fashion trends of my target market (Women and Teens ages 15 to 25) creating a unique angle, and taking high-quality "pinnable" images. We were able to reach viral status on Pinterest, achieving 352.35k impressions in 2 months. Strategically naming our pins using keywords such as "neutral" helped the post reach the desired population in Pinterest: young, fashion-forward individuals with a refined clothing taste drawn to neutral colors.
I was able to secure a collaboration with social media influencer Julia Ma for her to share photos in my clothing in exchange for the garment. Her trendy style and audience fit perfectly with my target demographic. Through building a relationship with this influencer, we were able to establish a running collaboration.
